Social media is one of the most important communication tools of the modern era. Companies use it to connect with customers and like minded individuals, all in the name of building trust in their brand and products. While almost every company has a social media presence, they have been slow to trust employees to use personal social media at work. On average, 31% of companies block employees from accessing their accounts.

There are four distinct advantages to allowing social media:

• Increased productivity. There have been a number of studies that have found that judicious use of social media in the workplace will actually increase productivity. A study conducted by the University of Melbourne found that employees with access to social media are 9% more productive than those without.
• Increased buy-in. Employees like to feel trusted and empowered. If they don’t you can expect to experience higher turnover and lower morale. A good way to gain trust is to allow employees to use social media in the workplace. If an employee feels like they are trusted, they’ll be more likely to stay with the company.
• Recruiting. Small businesses have started to use social media for recruitment, but limit efforts to one account. If you have 10 employees in your organization, each with a social media account with 100 friends, you have the potential to reach 1,000 people. This is achievable if employees are allowed to access social media at work and are encouraged to share posts.
• Identification of business opportunities. Through the use of social media, employees in charge of sales and business development can source new clients and build fruitful relationships.

There are many advantages to allowing access to social networks at the office. If you‘re hesitant to completely open the social media floodgates, try doing so in short periods, like the final three hours of the working day.

No matter what you decide, allowing access to social media is a good practice for your business. If you would like to learn more about social media and how you can leverage it in your business, we are happy to talk with you.

It’s hard to find someone who isn’t using social media in some way, or at the very least isn’t aware of its existence. Companies are becoming wise to this and are starting to utilize social media tools to build their brand, or bring in new customers. If your company does not use any form of social media, it may be time to look into getting your business out there.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

• Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
• Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
• Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
• Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
• Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
• Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.

Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

In late February 2012, Twitter hit 500 million users. This milestone has cemented Twitter as a major Social Media player. With this large user base, companies should be seriously considering integrating twitter with their marketing strategies. Benefits of integration include increased followers, brand awareness, and potentially a better bottom line. Here are some tips for increasing your followers.

Search for companies and people you know While it’s easy to use the search function in Twitter, it can be time consuming to search for people one by one. Instead:

1. Log into your Twitter account
2. Press the # Discover button at the top of the page
3. Press Find Friends
4. Log into the various accounts available
5. Add people as followers

This is a great way to rapidly increase your followers, and reconnect with customers and contacts you may have lost contact with.

Combine your Twitter and Facebook feeds You can combine your Twitter and Facebook feeds easily:

1. Log into your Twitter account
2. Select Profile Settings
3. Select Profile
4. Select Post your tweets to Facebook
5. Follow the instructions provided

Within minutes, your Tweets will show up in your Facebook status, enabling you to reach two platforms simultaneously. Be warned, this could spam your followers, causing them to stop following you - so it’s best to keep your Tweets or status updates to the most important information.

Join Twitter Ads for Small Business This recently announced service will be up and running soon, allowing small business owners to advertise on Twitter through Promoted Tweets. This service will be released in the near future, enabling businesses of all sizes to advertise.

If you are not on Twitter, would like to join, or know more please contact us.

McAfee posted on its blog recently news about e-mail purportedly coming from Facebook urging recipients to open an attachment to get their new password on the site. Unfortunately the email is a scam to get not only users’ password of the popular social networking website, but potentially any accounts they use while using their computer as well.

This is the latest in a wave of malware and phishing scams specifically targetting uses of social networking websites. As the popularity of these websites grow, so do their attractiveness to online crooks. It is estimated that Facebook alone has over 350 million users, and just recently has surpassed Google as the most popular destination on the Internet. Even if just a small percentage of users fall for the scam, this would still make a sizable number of compromised profiles and accounts.

As always, be extra careful when opening any sort of attachment in email messages. Also make sure to double check the sender of the message, the context and its content. For example, Facebook rarely asks users to update their account information via email. In addition, the message in the bogus email mentioned here is supposedly full of awkward sentences and wrong spellings, which should clue users in on its authenticity. Of course customers enrolled in our managed security services won’t have to worry, as we block these types of messages before they reach their Inbox. Worried about threats coming in through your email? Contact us and see how we can help.

Related links:

• Beware the new Facebook password reset scam (cnet.com)
• Social-networking sites short on security (securityfocus.com)
• EU may regulate social networking sites over security issues (arstechnica.com)

Security company Websense released a survey of of 1,300 IT professionals worldwide revealing that although social media or the use of “Web 2.0″ technologies such as blogs, wikis and social networks are already pervasive in business, a majority of IT managers seem ill equipped to manage its use, much less protect against security concerns associated with it. According to the survey, 70 of the top 100 most popular websites, many of which are social media sites, had hosted malicious content at some point. The study points to 150,000 spoofs of Facebook alone. In addition, 57 percent of data-stealing attacks are conducted over the Web. Because the nature of Web 2.0 sites allow for users to create and post their own content, it’s easy for cyber criminals to gather information and use it for threats, attack or fraud. Though 80 percent of the IT managers surveyed were confident in their company’s Web security, only nine percent said they have the necessary tools to protect against social media threats. If you feel your organization may be at risk, give us a call today – we can help.Related articles:

• Social Media a Stumbling Block for IT Pros
• Survey: IT Managers Unprepared for Social Security Risks

Last May 14th, reports indicated that hackers had launched a phising attack on Facebook‘s 200 million users, successfully stealing passwords from some. The hackers set up websites designed to look like the Facebook home page. Victims were directed to log back in to the site, but were routed to the fake site instead, unwittingly giving away their passwords. Facebook has deleted all references to the fake domains, which included www.151.im, www.121.im and www.123.im. This is the latest in a string of campaigns launched by hackers to steal personal information from users and to spread spam. Facebook’s large user base makes them an attractive target for many cybercriminials. Users are urged to seek help from authorities or trusted IT consultants if they believe their accounts were compromised, or to avoid similar scams.Related articles:

• Facebook users targeted by hackers in successful phishing attack
• Gadgetwise: More Facebook Phishing Trouble Today
• Hackers launch phishing attack on Facebook users

Social Media such as Blogs, Micro-blogs, Wikis, and Social Networks are not only helping many people communicate and connect, but are also powerful tools for business as well. They can be used to promote your products and services, engage customers in meaningful conversations, network and develop new relationships, or simply to distribute information about your business online. Recently, the media has been awash with reports about Facebook, LinkedIn and Twitter, but many of you may be unclear about the concept, or unsure of its relevance to your business activities. Learn more about this new media online. Get to know how these tools can benefit your business or contact your IT Consultant for advice.

Related articles by Zemanta:

• More notes from “Social Media Marketing”
• Social Media Marketing Industry Report
• The 4 Customer Types of Social Media
• The Five Myths of Social Media
• Using social media to network

One of the key characteristics of Web 2.0 is participation, collaboration and moderation through the use of web applications. Web 2.0 sites derive their power from the human connections and network effects from this characteristic that is made possible, and grow in effectiveness the more people use them.

• Read more at SB Informer…

While the internet essentially puts the entire world right outside your storefront door, there are challenges to selling abroad – from shipping to understanding local customs and preferences. PayPal has put together a new resource to help small businesses sell abroad called the Global Selling Guide.

• Read the story on Small Biz Technology…

Welcome to microblogging, a new form of Internet communication that has interesting business possibilities. Twitter started as a personal service, where members answered the question “What are you doing?” in 140 characters or less. While many tweets, as the messages are called, broadcast mundane inanities about snacking or napping, increasingly proponents are using Twitter to broadcast news, to promote their companies, and to establish closer relationships with clients and customers.

• Read the story on Inc. Technology…